05. August 2014  
Beijing, China  
Artistic Gymnastics

The ANTA Marketing Campaign is continuing ...

Olympic Champion ZOU, Kai only one face of a lot top athletes

The Chinese press this week deals with the theme of the spectacular equipment change of the Chinese Gymnastics Federation:
Equipped up to now by the brand "LI NING," now the top Chinese gymnasts wear future knitted wear the new outfitter, supplier and largest sporting goods manufacturer in China, the top label "ANTA" , the brand with the "dragon symbol".
After the publication of this notification of ANTA exchange rate rose in the stock market by 1.2 % to a new three-years high, while the LI NING curve fell in the first days of August to a low for the year ...
Chinese artistic, rhythmic and trampoline gymnasts will now be equipped with ANTA products for both - daily routine training and the top competition appearances, but not only that ... :

The company "ANTA" itself denotes and commends gymnastics as the "Father of sports" and thus recognizes the enormously developed "Sports for All spirit" that lies particularly in the grassroots movement of the rapidly evolving largest sporting goods market both in China and internationally.
Thus, probably, this Chinese company recognizes electrifiable also the huge potential of the growing number of exercises and gymnastics, fitness conscious people of all ages who are found in large international GYM Festival (espevcially EGF and more) and / or national gymnastics festivals to thousands and in which a huge number reveals association of bound followers as distinct target group for a complex marketing strategy.
These have so far been rather underexposed to the general surprise of most global players in the sporting goods industry.

ANTA at a presentation in Sochi, May 2014

It will be interesting to see which dimensions will adopt this strategy ANTA also internationally!
Noticed was, that "ANTA" already in the first half of 2014 by a large winter sports campaign and by the end of May at a press event in Sochi, as you was preparing in under the slogan "A fresh start and a new opening", now also with consistency the Russian market to conquer:
Within the next 5 years ANTA plans there for about 500 brand ANTA stores and up to 340 franchise stores in the largest country in the world to set up.
(c) gymmedia /- ehe- /
    - according to Chinese press reports

 

Man darf gespannt sein, welche Dimensionen diese ANTA-Strategie auch international annehmen wird!
Aufgefallen war "ANTA" bereits im ersten Halbjahr durch eine große Wintersport-Offensive sowie spätestens  Ende Mai bei einer Presseveranstaltung in Sotschi, als man in sich unter dem Slogan "A fresh start & a new opening" anschickte, nun auch mit Konsequenz den russischen Markt zu erobern:
Innerhalb der nächsten 5 Jahre plant ANTA dort ca. 500 Markenläden und bis zu 340 Franchise-Shops im größten Land der Welt einzurichten.
(c) gymmedia / -ehe- / - nach chinesischen Presseberichten