04. März 2009  
Beijing, China  
Artistic Gymnastics

Li Ning achieved a major publicity coup...

Jelena Isinbajewa (RUS)
(c) laureus

Yesterday the "Li Ning Company Limited", owned by the triple Olympic gold medallist of artistic gymnastic in 1984 Li Ning (CHN), signed  a 5-year- contract with Jelena Isinbajewa, worth 7,5 US-$.
The former Russian gymnast and now highly decorated athlete has won two  Olympic Gold Medals (2004 and 2008). She was not only voted three times by the International Athlete Federation IAAF as the athlete of the year but also broke 26 world records. This makes her a star of the highly qualified sports team of LI-NING.
* read more >> "CHINAdaily", 2009, March 04
Jelena Isinbajewa is looking forward to the collaboration with LI-NING:
"I like this oriental brand that is taking over the international market and that established itself well next to the international competition. I am convinced that the Li Ning Company Limited
creates the perfect products for my needs that will help me to promote my performances."
"Everything is possible...!"
She answered the question to her next target by showing her ideal height on the electronic display: "Everything is possible":

Through the development of the professional product design and his f&e capacities is Li Ning Company Limited going to produce Miss Isinbaeva´s competition and trainings gear, to support her to reach new heights  in future competition and to put the "everything is possible" concept to reality.
The core of Li Ninng international sports resources form famous sporters such as O´Neal, Baron Davis and Ljubici as well as international teams like the Spanish gymnastics national team and the national basketball team from Argentina. Jelena Isinbajewa is now a new part of LI NING´s team.
* Distributed by PR Newswire on behalf of Li Ning Company Limited
<< Everyone still remembers the spontaneous support for the German artistic gymnast Oskana Chusowitina after she won her Silver medal in Peking, when Li Ning gave her a check from his foundation to hold her extraordinary life performance in high regard. This happened in front of over 400million Chinese spectators.